The learning outcomes of this unit are that you are able to:
- identify the different types of products which are sold
- understand what makes a product successful
- understand how a new product is developed
- understand what is meant by brand name and why it is important
- identify the important characteristics of the packaging for a product
- identify the different stages of the product life cycle from information about sales, pricing, promotion and profitability
- suggest ways to extend the product life cycle
