IGCSE
Business Activity
Classification of Businesses
Enterprise, Business Growth and Size
Types of Business Organisation
Business Objectives and Stakeholder Objectives
Motivating Workers
Organisation and Management
Recruitment, Selection and Training of Workers
Internal and External Communication
Marketing, Competition and Customer
Market Research
The Marketing Mix: Product
The Marketing Mix: Price
The Marketing Mix: Promotion and Technology in Marketing
The Marketing Mix: Place
Production of Goods and Services
Cost, Scale of Production and Break-even Analysis
Social Profiles
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The learning outcomes of this unit are that you are able to: understand the different functions of the Human Resources Department dra... -
The learning outcomes of this unit are that you are able to: understand the different channels of distribution understand the role of who... -
The learning outcomes of this unit are that you are able to: identify when primary or secondary research would be suitable to gather data ... -
The learning outcomes of this unit are that you are able to: explain what is meant by technological change understand how technological c... -
The learning outcomes of this unit are that you are able to: explain the difference between consumers' wants and needs understand wha... -
The learning outcomes of this unit are that you are able to: understand the work that managers do realize that taking decisions always in... -
The learning outcomes of this unit are that you are able to: understand why communication is important in different business situation se... -
The learning outcomes of this unit are that you are able to: understand the difference between sole trader and partnership organisations ... -
The learning outcomes of this unit are you are able to: understand the importance of marketing to the business distinguish between produc...
